Often considered the heart of a brand, an identity or logo has to convey the essence of a product, service or organization. In a blink of an eye, it has to capture an audience's attention and try to describe what it's about. The legendary designer, Saul Bass, put it distinctly: symbolize and summarize. Cisneros Design was first built on developing logos that went beyond just defining a product or service. And whether we're revitalizing an old brand or developing a new social media campaign, this type of thinking is still at the heart of what we do. Below are just a few of the identities and logos we've done over the years.