CASE STUDY / DESCRIPTION
For over 30 years, Coyote Cafe has been one of Santa Fe's most iconic and beloved establishments. Created by celebrity chef, Mark Miller, the Cafe is now owned and operated by mixologist guru and famed restaurant entrepreneur Quinn Stephenson. Cisneros was asked to refresh the brand and the website so that the cafe would cater to a younger audience, while not alienating the cafe's valued core customer base. Leveraging off the original brand equity, Cisneros developed a unified approach across all three of the enterprise's offerings (Coyote Cafe, Coyote Cantina and Coyote Den). In addition to the website and signage, support elements were also designed including social media graphics, gift cards and apparel.
BRAND IDENTITY REFRESH / ENVIRONMENTAL SIGNAGE / WEBSITE / MOBILE & SOCIAL MEDIA