CASE STUDY / DESCRIPTION
Davis Advisors is an independent, employee-owned investment management firm founded in 1969. Their time-tested investment discipline is offered to clients through mutual funds, variable annuities, separately managed accounts, and offshore funds. Since their founding more than 45 years ago, their mission has been to serve their shareholders and to do so with high integrity. For 21 of those 45 years, Cisneros Design has helped create and manage the Davis Advisors brand, helping the company grow from approximately $800 million to over a $110 billion.
In a crowded financial marketplace, the Davis Advisors brand has grown in equity, and has established itself as a leader in its category. Brand stewardship is one of Cisneros Design's biggest strengths and with Davis, Cisneros developed its identity, tone of voice, image management, advertising, environmental graphics, brand standards, financial marketing materials, social presence and operational support materials.