CASE STUDY / DESCRIPTION
Cisneros Design was asked to redesign the brand identity for Maryville University in St. Louis, as well as develop a tagline to accompany the new logo. Maryville is a small, established university with a rich history, but they recognized their brand was out of synch with a campus culture that emboldens students by offering a personalized academic experience uniquely suited to each student’s growth. The university needed a brand to reflect this bold commitment. Cisneros developed a dynamic solution that not only speaks well to core audiences, but positions Maryville as forward thinking among peer institutions. While most other colleges and universities struggle with enrollment, Maryville consistently reports double-digit enrollment increases, and executive administrators, including the president, credit this phenomenal growth in part to the new brand.
Following this success, Maryville approached Cisneros about redesigning their bi-annual alumni magazine to keep pace with the university’s revolutionary new brand. The result is a more energetic, yet intimate publication that showcases a wide variety of stories and information with an exciting mix of text, graphics, photography and illustration.
BRAND IDENTITY / ENVIRONMENTAL SIGNAGE / ADVERTISING / IMAGE LIBRARY / MAGAZINE
“Cisneros Design listens, learns and then creates visual magic to represent our brand and our ideals. Going on the 11th year of our partnership, I continue to find their work for us fresh and relevant to our industry. Their work has contributed to our success in a tangible way.”
Marcia “Marci” Sullivan
Integrated Marketing & Communications, Maryville University