top of page
OUR WORK
NEW MEXICO MUTUAL

CASE STUDY  /  DESCRIPTION

​

Cisneros developed a strategic creative approach for New Mexico Mutual that leveraged their current brand equity, while initiating a new messaging approach that connected the company to the state it serves. Statements like “Invested in New Mexico,” “Caring for New Mexico,” “Serving New Mexico” and “Building New Mexico” were answered with the powerful and simple declaration: “We are too.”

​

ADVERTISING - TRADITIONAL & ONLINE   /   MARKETING SUPPORT MATERIALS

Screen Shot 2018-10-15 at 10.40.17 AM.pn
Screen Shot 2018-10-15 at 10.35.55 AM.pn
Screen Shot 2018-10-15 at 4.47.55 PM.png
Screen Shot 2018-10-15 at 4.47.26 PM.png
Screen Shot 2018-10-15 at 4.46.58 PM.png
Screen Shot 2018-10-15 at 4.48.11 PM.png
Screen Shot 2018-10-15 at 4.46.41 PM.png
Screen Shot 2018-10-15 at 4.47.42 PM.png
Screen Shot 2018-10-15 at 4.47.11 PM.png
RESULTS
3 TIMES THE NATIONAL AVERAGE
983 CLICKS
From June 28, 2018 to October 15, 2018
NEW MEXICO MUTUAL
0.15%
NATIONAL
0.05%
Click-through rate
NMM Safety billboard sample.jpg
Screen Shot 2018-10-26 at 2.50.48 PM.png
Screen Shot 2018-10-26 at 3.14.43 PM.png
Screen Shot 2018-10-26 at 3.26.01 PM.png
Screen Shot 2018-10-26 at 3.28.38 PM.png
Screen Shot 2018-10-26 at 3.31.11 PM.png
NMM Inside brochure mock-up.png
NM Mutual91-edited-FIN.png
bottom of page