CASE STUDY  /  DESCRIPTION

For nearly four decades, Señor Murphy Candymaker has been a Santa Fe favorite. Established in 1971, the original owner was a fourth generation candy maker from Dublin, Ireland, who devoted himself to creating confections that fused old-world traditions and techniques with indigenous New Mexican ingredients such as piñon nuts and chile. Cisneros Design was tasked with creating a brand and support materials that could live up to the reputation and, quite frankly, incredible flavors that made Señor Murphy a household name. Materials included brand identity, packaging, signage, store design and apparel.

BRAND IDENTITY   /   PACKAGING   /   APPAREL   /   SIGNAGE

“In a crowded retail market, especially the candy and confection market, it's hard to break through as a brand. But Cisneros Design developed a unique identity that really captured the spirit and whimsy of Señor Murphy.”

Harry Doscher

Señor Murphy Candymaker