SLEEP & DREAM LUXURY BED STORE
CASE STUDY / DESCRIPTION
When you're looking for the ultimate sleep experience, Sleep & Dream Luxury Bed Store is the only place to shop. Developed by retail guru Mary Domito, Sleep & Dream's brand objective was to create an identity that would resonate with Santa Fe's high-end customer. Boasting mattresses that range from $20,000 up to $40,000, the brand identity had to appeal to a very discriminating buyer, while not alienating the mid-level customer. It had to be sophisticated, yet approachable ... and that's exactly what Cisneros Design developed. And on the first day of the website's launch, Sleep & Dream received an internet inquiry from a client who was interested in buying the $40,000 mattress.